As part of Generation Rescue's end-of-year goal to raise $75,000, I was tasked with creating the overall design of the campaign as well as a deck to present to private donors.
We wanted the focus to be on the kids who were helped through GR's programs as well as their success stories. We also wanted to feature a family starting the program and what they hoped they would gain after completing the 90 days.
I strategized to tease the campaign on social media, leading up to a soft launch a week before we were scheduled to officially launch.
The campaign launched on #GivingTuesday, a national day of giving. The social strategy included videos from families impacted by Generation Rescue's programs as well as special messages from celebrity board members.
On #GivingTuesday alone, Generation Rescue raised $5,293. The social posts across Facebook, Twitter and Instagram gained 102.2k organic impressions, more than 6k post engagements, and over 8k video views.